Employer Branding
A Strong Employer Brand with High Levels of Employee Engagement Delivers Improved Customer Satisfaction and Improved Financial Results
What is your current employer brand reputation?
Your employer brand is the package of functional, economic and psychological benefits provided by employment with your company - these benefits need to focus on the most compelling reasons a candidate would both choose your organisation and also why they would choose to stay.
The problem is that most companies still equate employer branding to recruitment marketing and do not link their external employer brand messages with internal experiences. If you want to retain your key people then this is the key.
What impact would a strong employer brand have on your business?
- Increased talent retention
- Increased productivity
- Increased internal promotion
- Decreased recruitment costs
- Robust succession plans at all levels of your organisation
- Brand advocates spreading the good word for your organisation
Every organisation has one but is your employer brand working for you?
- Are you able to retain key talented employees?
- Are you getting the best from your people?
- Do you have a unique and identifiable employer identity that is aligned with your company brand?
- Do you have a central value message conveyed through your Employee Value Proposition (EVP) that clearly differentiates your organisation from your competitors?
- Is your EVP embedded in all your HR practices and organisational culture?
How The Right Group can develop your employer brand
Employer Branding Framework
Our Employer Branding Framework is not a rigid process but a selection of services that will assist different companies at different stages of their employer branding process. It is our aim to develop a customised approach that best suits your needs and business outcomes.
Based on The Right Group’s Employer Branding Framework:
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Phase - Audit & Analysis
Understand your people strategy, organisational goals and objectives.
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Phase - Employee Value Proposition Development
Develop an EVP which is cross-referenced with the strategic aims of your organisation which will differentiate you as an employer to retain and attract key talent.
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Phase - Testing & Approval
Test EVP statements across your organisation.
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Phase - Alignment & Communication
Integration of the EVP throughout your organisation, embedding the EVP in all HR practices including recruitment and talent management strategies.
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Phase - Management & Metrics
Measuring and managing the impact of the employer brand against your organisation's objectives.