- The Right Group partnered with Hanson (formally Pioneer) to re-brand its Australian business.
- Appointed in February 2004, some 3,500 staff and contractors have been involved in a series of brand engagement and leadership workshops.
- Further, brand positioning research across Australia was conducted.
- The project involved three phases of work. The first phase of brand strategy development and second and third phases of brand implementation and brand management.
- The outcomes of the project enabled an operationally focused organisation to become 'brand centric' and build their sustainable competitive edge in the undifferentiated heavy building materials market.
- This project is one of Australia's largest re-branding projects and is a testimony to our firm's skills and expertise, capabilities and ability to drive large scale national projects.
- More recently, The Right Group has been appointed by Hanson PLC to undertake a branding program throughout its global operations, spanning 14 countries, including the US and UK. www.hanson.biz