Social Media Articles
Is the Qantas brand still well-liked?
Well, does it matter? Do we have a real choice? After all, the latest IBISWorld report indicates that Qantas (along with its subsidiary Jetstar) is the clear leader with a 74% market share of domestic passenger travel. Virgin Blue’s shift away from the ‘No-Frills’ image and business model is still in transition: its point of differentiation does not command the price premium that Qantas does, while its price (and cost structure) is similar to that of Jetstar, a rising star to whom it has lost market share over the last five years. Having outlasted its competitors (remember Ansett and Australian Airlines), the brand is quite endearing and the history or legacy appears to associate it as Australia’s airline.
Guidelines for Mining the New Research Goldmine: Online Social Media
The explosion in popularity of online social media as a means for people to communicate with one another has resulted in a new, valuable source of information for market researchers. Facebook, Twitter and blogs generate new opportunities to observe, interact and gather information. As such, social media are becoming widely used by both public and private enterprise for research purposes. However, given the relatively new nature of these social mediums, developing guidelines for their appropriate use in a research context has lagged. As a result, there has been ambiguity in terms of the market research industry’s responsibilities, requirements and standards for using social media as a research tool.
Using Social Media to Build trust and drive your Brand
Today, if an Internet user types the name of any leading brand into a search engine, the top five results will includes not only the corporate webpage, but also the corresponding entry in the online encyclopaedia Wikipedia. The emergence of internet-based social media is making it possible for one user to communicate with thousands of other users about brands and companies. Hence many companies are diligently establishing themselves Twitter, Facebook, and other platforms in a bid to listen to and steer these conversations.
Social Media – it’s not ‘if’ but ‘when’
Social media, Web 2.0. Blogs, Wikis, Flickr, Facebook and Twitter etc are all terms now frequently used to describe communication vehicles for improving an organisation’s internal communication and employee engagement. The aim of these tools is to foster human connection by transforming employer- employee monologue to dialogue – that is, by providing an online communication venue which allows both the organisation and employees to be part of the conversation.