organisational culture Articles

Influencing Organisational Culture

Naturally, having a strong culture is great competitive advantage; indeed the strength of corporate culture can significantly affect corporate policies such as employment, managerial and financial structures. Organisational culture directly influences the likelihood of success for a company’s change strategies. As evidence suggests, team members are more inclined to embrace change when the organisation’s culture is aligned with the mission and goals of that company. (Ref: Edgar Schein, The Corporate Culture Survival Guide, California: Jossey-Bass, 1999)

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