News Articles
The Right Group Introduces WeatherVANE™
To be effective and successful over the longer term all organisations must be able to regularly measure the drivers that have contributed to their success. Armed with the right information and a deliverable action plan the potential for exceptional business outcomes and improved business performance is enormous.
The Right Group’s proprietary organisational climate survey tool WeatherVANE™ measures the internal culture and general mood of how people view their work and the company they work for. People and culture are significant factors in developing and implementing business strategy and have a direct impact on a company’s performance and profitability.
Managing Director, David Kent to conduct executive workshops in Malaysia on Internal Branding for Talent Retention
Successful brands understand the importance of standing out in a cluttered marketplace. Rather than relying purely on cleverly crafted advertising messages, ‘living and breathing’ brand is equally important. Most organisations still continue to fall into the trap of promoting the brand long before they are capable on delivering on key promises. The challenge facing organisations today is to align their business activities, including internal culture with customer promises.
The executive workshops will be delivered in Kuala Lumpur at the end of November 2006 and will discuss the importance, benefits and framework required to truly ‘operationalise’ brand. And how brand can be used as an organisational driver to attract and retain the best talent.
The Right Group appointed by Ausclad to develop brand strategy
AGC (Ausclad Group of Companies) has appointed The Right Group to undertake a visioning and organisational branding project expected to last 15 months. With operations throughout Australia and South East Asia, AGC is an industry leader in total engineering solutions including fabrication, construction and maintenance across a variety of industries, including oil, gas and mining. The aims of the project are to galvanise the AGC workforce around its vision and brand and to ensure that what the business stands for is ‘lived and breathed’ through out the organisation.
Branding is too important to leave to the marketing department
The Right Group’s David Kent recently attended two conferences on branding which highlighted a disparate range of understanding of and commitment to the whole concept of ‘brand’.