Internal Branding – the Key to reconnecting your Customers and Employees

Customers drive sales and profitability. So how do your employees interact with and engage customers? How would your customers describe their experience? Do your customers have an expectation on how your employee will represent your brand?   

So how does an organisation manage its customer experience to ensure its people, processes and culture are reinforcing customer expectations? A key foundation of customer experience management is internal branding.

Internal branding in…

Meaningful Employment Value Propositions for Generation Y

Generation Y is widely defined as the people born between 1982 and 2000. In total there are in excess of 5.15million Generation Y people currently living in Australia. Understanding how they view the world is critical as Employers grapple with skills shortages and an ageing population. Companies that can understand and cater for the needs of this younger group of workers will be more likely to attract and retain this critical group of workers.

In an article published by the…

Attraction and Retention – Navigating the Perfect Storm

The recently released HAYS Salary Guide points to a “perfect storm” on the horizon for employers. The survey highlights 3 factors which will contribute to the storm. These are:

Positive Hiring Intentions – most employers are planning on hiring more people

Widening gap between candidate and employer salary intentions – most candidates expect more than employers are prepared to pay

Skills shortages – 54% of employers in Australia are experiencing difficulty in filling critical…

Activity Based Working Drives Attraction and Retention

The new trend in office design is referred to as Activity Based Working (ABW). This concept has been developed based upon the idea that people will be more engaged and satisfied in their jobs by removing hierarchical structures from the workplace. Hierarchy is removed from the workplace by removing symbols of seniority and creating an environment which fosters collaboration.

Activity based offices are designed to give people the freedom of how to work, where to work and when to work.…

Managing Retention in FIFO Operations

In an increasingly competitive employment market fuelled by the resources boom, how can mining companies differentiate themselves to attract and retain quality fly-in fly-out (FIFO) talent?

There is abundant anecdotal evidence that the FIFO lifestyle compromises the well- being of the employees and their families in terms of stress, relationship break-down, alcohol and drug use, depression and suicidality. Lowered job satisfaction and increased stress appear to be associated with…

Ask not what your company can do for you, but what you can do for your company

Have you ever been involved in a relationship where only one party wins, at the expense of the other? Such a relationship leaves you questioning “Where is the value for me in this exchange?” Today, businesses are asking this question as they try to prepare attractive propositions to prospective employees. The argument is won, that an Employee Value Proposition (EVP) is needed to differentiate, redefine and communicate your offering in attracting and retaining top talent. But how do…

Are you helping to put a man on the Moon?

There is a well-known story linking NASA and employer branding during the rush to place man on the moon.  In this story, it is suggested that whilst inspecting the NASA facility prior to take-off, President Kennedy came across a janitor in the hallway.  Casually asking the janitor what he specifically did in the facility.  The janitor’s response was quite remarkable.  Not “I clean the ablutions and mop the floors”.  No, the janitor showed an organisational-centric response in saying…

Retention: Why it’s not just about the Money!

In a recent conversation with a business owner, he stated “employees are greedily seeking jobs that offer the highest salary and there is little that will prevent them from being poached or switching to another employer in favour of a higher salary”. I disagree and recent research supports my position.

The influx of Gen Y into our workforces demands that retention strategies must evolve to meet new expectations and needs. Recent research suggests that employees may be attracted by…

Building Brand Value for Both Customers and Employees

According to many experts we are now in the decade of the brand. However, it may be more accurate to say that we are in the decade of brand management. After all, brands have been around for a long time.   

For sometime now, The Right Group has advocated that companies should get their brand in order internally before they communicate externally. This point of view has often been met with resistance, particularly as traditionally the development of brands has been focused on…

Using Social Media to Build trust and drive your Brand

Today, if an Internet user types the name of any leading brand into a search engine, the top five results will includes not only the corporate webpage, but also the corresponding entry in the online encyclopaedia Wikipedia. The emergence of internet-based social media is making it possible for one user to communicate with thousands of other users about brands and companies. Hence many companies are diligently establishing themselves Twitter, Facebook, and other platforms in a bid to…