Employee Surveys Articles
Committed Employees Make Happy Customers
How satisfied are your employees with their jobs and their company? When did you last ask yourself or them this question? Workers who are not satisfied will not only be looking for a new job, they will be disinterested, underperforming and more destructively in some cases, transferring negativity to their fellow workers.
On the other hand, engaged employees who are satisfied and committed will continuously strive to foster a motivated environment and have their hard work rewarded. They’ll take personal ownership of the company brand and their customers’ experience. Happy employees are a great source of valuable word of mouth advocacy and goodwill. It is crucial that before an organisation looks to concentrate on elevating customer satisfaction levels, the employee level of satisfaction needs to be addressed first. Do this through great communication, listening, focusing on the good and training & development of your people. These are all important facets of a robust and effective employer brand.
Employee Engagement – Just how motivated and satisfied are your employees?
Growing organisations face a great many challenges as they increase in size and turnover, one of these is communication. Inconsistent communication creates silos and break-downs not just between business units, but also departments, supervisors and the team of employees. Typically, it is this growth which results in many companies falling prey to overly bureaucratic, top down types of communication. The importance of motivating and engaging employees is well documented. Satisfied employees contribute more in terms of organisational productivity, dedication to ‘go the extra mile’ and commitment to offering superior customer satisfaction.
Employer Branding – taking advantage of a market recovery
Over the last five years, the concept of Employer Branding has gained traction as a necessary requirement for the attraction, engagement and retention of talented employees. With the current environment now demonstrating the reality of a market recovery, organisations must look to implement strategies that will work to improve the sustainability of their workforce in the future.
Your organisation has an Employer brand. The big question is… ‘is it the one your organisation wants and does it accurately reflect the reality of working for your organisation?’
If You Can’t Measure It, You Can’t Manage It!
In the words of Peter Drucker “If you can’t measure it, you can’t manage it”. A simple concept, yet when it comes to Employee Surveys, many companies are choosing to turn a blind eye.
As a knee jerk reaction to current economic times, many organisations have automatically tightened the budget belt and are shedding employees. Both of these activities have an impact on employee morale and engagement which in turn can have a significant impact on business performance. So when the business agenda is focused on business optimisation, ‘managing’ your workforce should be a business priority.