Why your Employer Brand Still Matters in Uncertain Times
Marketing and branding always seem to be the first casualties of a downturn. The focus is on bottom line results and the activities that do not directly show a clear return on investment simply get cut. It seems a short sighted view, as history has shown that the economy will recover, business will again pick up and organisations will need the capability to respond.
So why have so many organisations put a stop to their employer branding initiatives and how many are in fact damaging their employer brand through inactivity?
Human Capital Magazine’s recent feature “Death of the Employer Brand?” explores whether employer branding still has a role in tough times. Featuring commentary from The Right Group’s Managing Director, David Kent, the article explores the current relevance of employer branding and how investment in a downturn can actually significantly improve an organisation’s strategic position.