The Talent War Hots Up
In a highly competitive labour market place, over the next five years or so, there will be 200,000 more jobs in Australia than there are people to fill them (ABS, Australian Social Trends, 2006), companies will need to retain and attract the right people on the strength of the company’s brand and reputation. Aligning brand with culture creates the behaviours, energy and commitment required for companies to build an Employer of Choice market position and sustainable competitive advantage.
The Hewitt Best Employers of 2006/07, www.bestemployersanz.com sponsored by Boss magazine and AGSM, announced FedEx Express (NZ) and Salesforce as joint winners. Highly commended were Bain & Company, Cisco Systems, Medtronics Australasia, SEEK Limited, Vedior Asia Pacific and Westaff. These companies all display consistent characteristics; they are more focused on their customers and doing what it takes to satisfy their needs; and they take a considered and thoughtful approach to developing and managing leaders. Leaders who are trusted are seen as more effective and better able to rally their people around business strategies and goals. They spend time and resources building and developing the capability of their employees, and they are clear about what they stand for as employers, delivering on those promises, and so they differentiate themselves as Hewitt Best Employers.
In the context of attracting, recruiting and retaining talent to an organisation, the organisation must look at developing a strong employer brand that is employment specific and reflects the components of the corporate brand. To assist companies in developing their employer brand and Employee Value Proposition, The Right Group has developed its own proprietary tool.
Download our TalentMAGNET™ PDF brochure now.
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